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How to Convert Publicity to Free Advertising
Who says you have no control over what gets said about you and your organization when you rely on free publicity instead of paid advertising? That's right--it's the person trying to sell you paid advertising. And PR firms don't hesitate to tell you there is no substitute for getting free publicity and media exposure. They also like to point out how messages contained in public relations and human interest stories attract attention rather than repel listeners [...]