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ARTICLES
How to Convert Publicity to Free Advertising
Who says you have no control over what gets said about you and your organization when you rely on free publicity instead of paid advertising? That's right--it's the person trying to sell you paid advertising. And PR firms don't hesitate to tell you there is no substitute for getting free publicity and media exposure. They also like to point out how messages contained in public relations and human interest stories attract attention rather than repel listeners [...]
Who says you have no control over what gets said about you and your organization when you rely on free publicity instead of paid advertising? That's right--it's the person trying to sell you paid advertising. And PR firms don't hesitate to tell you there is no substitute for getting free publicity and media exposure. They also like to point out how messages contained in public relations and human interest stories attract attention rather than repel listeners [...]
Franchising In Restaurants
Franchising in restaurants is one of the biggest opportunities for someone looking to start their own business as a franchise. Fast food and full service restaurants are both very profitable as franchises, and are good for both the business owner and the local economy. Franchising allows the business owner to give exceptional service to the customer because the company takes care of a lot of things that a small business might have to deal with, and name recognition ensures [...]
Franchising in restaurants is one of the biggest opportunities for someone looking to start their own business as a franchise. Fast food and full service restaurants are both very profitable as franchises, and are good for both the business owner and the local economy. Franchising allows the business owner to give exceptional service to the customer because the company takes care of a lot of things that a small business might have to deal with, and name recognition ensures [...]
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